Maison JSK is a luxury retail concept store that aims to cater to all aspects of luxury under one roof. It aims to provide a unique luxury experience, currently lacking in the Australian market. Maison JSK consists of retail, a cafe/restaurant and spa service.

Based on research topic of 'The importance of luxury brands to Asians,' the underlying Chinese social concept of 'face' became the main conceptual theme for this space. In modern society, luxury brands are consumed in order to elevate ones social status. Mien Tzu (the exterior face) and Lien (the moral face) are the two opposing yet interrelated values that form the concept of  face. Mien Tzu can then be translated into consumption and Lien into spirituality. Due to the high significance of the face in Asian culture, luxury branding has become increasingly significant.

These values were then used in the selection of the services to be offered by MaisonJSK and as the main conceptual theme; in which the two opposing yet interrelated values of the 'face' are highlighted within the space, with the deign elements reflecting deeply, the nature of the research. The user is taken on a journey through these interrelated values; ultimately aiming to enhance one's face.